12. Keith Goode | SEO Expert: The Evolution of Search & What It Means for Round Rock Businesses

In this episode of Rock Solid, Bryan Eisenberg sits down with Keith Goode, a leading SEO expert with over 20 years of experience who has called Round Rock home for two decades. Keith shares his journey from the early days of search engine optimization when keyword stuffing was common practice, to today's sophisticated AI-driven search landscape.

 

Key topics include:

• Keith's background and what brought him to Round Rock over 20 years ago
• The evolution of search from the "wild west" days to Google's dominance
• How AI is transforming search and what it means for local businesses
• The challenges business owners face with their digital presence
• The impact of recent developments like DeepSeek and AI agents
• The importance of knowing which "game" you're playing in digital marketing
• Hidden gems and favorite spots in Round Rock

 

Keith Goode: https://www.linkedin.com/in/keithlgoode

 

Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency.

 

Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social.

 

Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.